From Boats to Brokers Free Retirement Guide It's never too soon to start preparing for retirement. But do you know what to look out for? Download our free ebook, "Retire Happy: A Simple Guide to Your Next Big Adventure." First Name Last Name Email Address Thank you! Oops! From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Contents What Smart Investors Know Smart investors take the time to separate emotion from fact. A Look at Diversification Diversification is an investment principle designed to manage risk, but it can't prevent against a loss. 5 Smart Investing Strategies Getting what you want out of your money may require the right game plan.